Music Video - Final Product

4) How did you use new media technology in the construction and research, planning and evaluation stages?

   

The most vital part of technology that allowed us to access all of the other ones shown in the previous post and below is the Apple Imacs. these have all of the editing software and allowed us to create things that the normal school computers wouldnt such as wordles and prezis. the maxcs allowed me to easily edit images and use lots of interesting features due to the vast range of software's and available editing techniques compared to normal PC's. This meant that when i was making my Digi-pak and magazine advert everything was more simple e.g. variety of texts to use .

Another vital part which allowed us to take pictures for our digipak and pictures of locations was the digital cameras. The most important type of camera was the HD video cameras which we actually filmed our video with. these were brand new high quality to make sure that pur video was shot in the highest quality. The previous year i didn't use a digital camera and although they were good cameras this year i can tell the difference by a long way. The High Definition cameras allowed me to see everything so much clearer in our video and therefore allowed the video to incorporate clear long shots and mid shots.This made the video really effective and allowed us to capture the smiles and emotions that represent the song so much better.

To help us with our audience research and planning our video we used Survey monkey to get our information on what people wanted to see and who we should aim our video at. It helped me create a survey and get it out to the people who watch music videos.  we used it for collecting information on what people want and collecting information on what people thought of our video.

After capturing all of our footage we needed to edit it . the media programme we used for this was final cut express which is a programme which comes on the i macs. below is a time line of our footage where we arranged all of our clips and put certain effects in. 

When making this evaluation i used lots of internet sites which were all really useful to collect the information i needed some examples of these websites include:

survey monkey, slideshare, prezzi.

4) How did you use new media technology in the construction and research, planning and evaluation stages?

Before we could start even making our music video we had to find the music to make it for.The way we set about this was by using websites such as unsigned.com. Me and my group went on and all found one piece of music we liked. Unsigned was relatively easy to use with a simple set out. 

You can use the search bars and drop down menus to find the type of artist and genres of music that you want . i gave our different group members each a different genre too look for.

For the research and planning part of out music video there has been a vast amount of websites including Youtube, Facebook, Twitter, Google, Bing and Lastfm.com for thing such as reviews of music.

3) What have you learned from your audience feedback?

For our audience feedback we created a survey for people on our face book and following our blogs to carry out. Through our results we found out a lot about what people thought about our music video as a whole and things that they feel were the best and worst parts.   Below i will show the results that we receive and comment on things we have learnt from each and every question.

The majority of people that have watched our video and taken our survey are 30+ . To us this is a surprise as we made our video for teenagers. From this we have learnt that maybe our video was not suited to reaching the intended target audience. 

The majority of people that took our survey were females. this shows that part of our intended audience has been reached. Because we were predominantly a boy band we were looking to attract more of a female audience as they are stereotypically the ones that like boy bands as opposed to a male audience.

  the majority of the people surveyed rated our video as either good or excellent and only 9% said that it was average. From this we have learnt that generally the people enjoyed our video and we have done a good job with everything that we have put in. 

From the responses we received on this question we learnt that our lip synching was in time and it looked like our main singer was actually singing the song which was the main aim for video. if the lip synching is out it makes the video look messy and un professional. 

As every result we received so far this was again positive with the majority of people saying that the individuals who performed in our video were excellent. from this we have learnt that performance and lip synching are vital to the success and the way that a music video is interpreted and viewed. 

We wanted to use london as our main location as we wanted the shots to look interesting and we wanted the audience to have more to look at than just the band. From our responses we have learnt that this was successful as most of the people liked our locations and thought they were interesting. Only a small minority said that on occasions the location did not suit the scene. 

On this question we received no negative responses. The majority of people said that because the characters were having fun it made the video fun to watch. Also people said that they enjoyed some of the quick editing incorporated which made it more exciting and gave them lots of different shots to look at.

From this response i have learnt that our video in the eyes of the majority of other people is faultless. The only criticisms we received were that the girl in the video should of featured more and that we should of had more band scenes and locations. 

As a whole the survey shows that our video is very well liked and people got enjoyment out of watching the video and watching us have fun. 

2)How effective is the combination of your main product and and ancillary texts (DVD, Digi-pak and Magazine advert ?

In our focus group we asked a few questions to a number of members from our class in order to gather feed back in how people found and enjoyed our video.
We asked everybody how they thought that our main text and ancillary texts all linked together as a whole. the first bit of feedback we received was about the consistency of text. they said that they liked the way we used quirky texts though out all of our texts and that it was made effective.


The next bit of feedback we received was about the locations. They said that they enjoyed how shots from the London location was incorporated into the digi-pak and felt that it all linked in really well. 


The final feedback that we received was about the consistency of theme which was 'fun'. The individual said to us that he liked how everything was based around happiness and was images of us 'the band' having fun. 
Below i have made a slide share presentation on what we have found from our focus group and how the three final products link together really well.

2)

View more presentations from mylesjwilson.

1) In what way does your media product use,develop or challenge forms and conventions of real media products?

I feel that our music video really conforms to the key conventions of the music video, it incorporates lots of key factors,props and techniques. Below i will show different shots and techniques compared with other videos too show where it conforms and where it is dis-similar.

In our music video we use a typical band scene with the commonly arising props of guitars and a a microphone. Below is an image of out band scene and a band scene from a real music video.

In many music videos it is common to include a scene of the band to edit in and out of that scene and lots of different shots.

Our band

In our music video we have used a wide range of camera shots all of which are common in all music videos. Some example of shots are close ups, mid shots and low angle shots.  Below are some photographic examples of our video compared to professional videos.

                                           Closeups

Chris martin in every teardrop is a waterfall

Me in singer/songwriter

In our video we decided too use interesting scenery in order for our video to look good and professional as opposed to looking like it was filmed in a school. this conforms to typical conventions as a lot of music videos are based in cities such as London and LA. A recent music video example would be 'One Thing' by One Direction which is based in london in front of london scenery.

one direction- one thing

As you can see both our video and one directions 'one thing' video interesting and well known scenery has been used to make the video more interesting and give the viewer more things to look at. 

Magazine advert analysis.

Final finished Digi-Pak

Magazine Advert - Final Product

Reception Theory (part 2)

Stuart Hall identified three types of audience decoding the media text:

1. Dominant
2. Negotiated
3. Oppositioned

DOMINANT

• Where the audience decodes the message as the producer wants them to do and broadly agrees with it.
• E.g Watching a political speech and agreeing with it.

NEGOTIATED

• Where the audience accepts, rejects or refines elements of the text in light of previously held views.
• E.g Neither agreeing or disagreeing with the political speech or being disinterested. 

OPPOSITINAL

• Where the dominant meaning recognised but rejected for cultural, political or ideological reasons.
• E.g Total rejection of the political speech and active opposition.

Reception Theory

The effects model and uses and gratification model both have there problems and limitations. this is why a man called Stuart Hall developed a different approach to audiences at birmingham university in the 1970's.
This then put into consideration into how texts were encoded by the producers and Decoded by audiences and how they were meant to be decoded by producers.

the theory suggests that when a producer constructs a text it is encoded with a meaning or message that the producer wishes to convey to the audience. In some instances audiences will correctly decode the message and meaning however in other instances the audience will reject or fail to correctly decode the text.

Uses + Gratification model

It is unclear that there is any link between the consumption of violent media content and the violent imative behaviour sometimes displayed by individuals today.
It is clear that the theory if the effects model is flawed as the majority of cases can watch violent texts and appear not to be affected, it is just a minority that prove this theory to be true. Because the majority are not effected a new theory is needed.


USES AND GRATIFICATION MODEL.

This theory brings the idea that audiences use the text and are not used by it. The text is used for the audiences own gratification and pleasure.
 The theory suggests that the texts help the audience with issues such as:

• learning
• emotional satisfaction
• relaxation 
• issues with personal identity
• issues with aggression 

Jamie Thraves - Case Study

Jamie Thraves (born James Thraves, 1969) is a British film writer and director.

Jamie Thraves began making early short experimental films in 1989 at Hull University, having previously studied illustration .

below is examples of jamies work:

•  japanese popstar- song for lisa
• the low down 
• the cry of an owl 
• Coldplay - the scientist
• treacle jr

The Effects Model

sEffects model experiment:
A group of children watched a video where an adult attacked bobo doll,the children were then led into a room with toys which they wern't allowed t touch. After another room with the bobo dolls. 88% of the children imitated the violent behaviour previously sown to them by the adults.

The conclusion that everybody came to was that children imitate violent media content however there are many problems with this experiment.

The effects model is still domnant within the world politicians and some parts of the media : the contributing factors to this are the cases of :

Childs play 3 in the murder of james Bulger - 1993

the game manhunt in the murder of stefan pakeerah -2004

Clockwork orange in the rapes and attacks - 2010

the film 'severance' in the murder of simon everitt - 2009

Media Institution