A music video is very vital to the success of a track. a music video illustrates the lyrics, like pictures in a book. it also may help towards the promotion and marketing of the artist. often people like a video even if they are not keen on the song an example of this in my case would be "The lazy song" by Bruno mars.
a music video can:
popularise
raise awareness
broaden appeal
market
promote
appeal to core audience
interact
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